Marketing Content and Public Relations Campaign
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In this section you will find Marketing content and a Public Relations campaign from two of my graduate creative courses, Digital Strategy for Modern Day PR Professionals and PR Writing and Strategies. Below, is a mobile application created for The Ritz-Carlton guests as well as an infographic detailing the opening of new properties. In addition, a Public Relations campaign on "Embracing the Stairs with Same Sex Pairs" created for the graduate student LGBT organiztion, Drexel OutGrads.
The Ritz-Carlton Mobile Application
This assignment was completed in Com T680: Digital Strategy for PR Professionals for professor, Matt Bretzius. For this assignment, it required me to create two pieces of creative content for the hotel brand I selected to work for at the beginning of the term,The Ritz-Carlton. The aim of my creative content was to engage our guests whether past, present or future travelers through use of a mobile application. My mobile applications allowed guests that have stayed with us or plan to, the opportunity to experience the hotel brand without being at the hotel. These mobile ads showcase my ability to create engaging and effective content, and utilize Adobe Photoshop.
This assignment was completed in COM T680: Digital Strategies for the Modern Day PR Professional for professor, Matt Bretzius. This assignment was to create an “infographic” for the company that I chose to work for, The Ritz Carlton (luxury hotel chain and residential complex).Theoretically speaking, I was to create this content on the basis of me being their PR Practitioner. In the example to the left, the infographic highlights 4 new Ritz-Carlton locations that will be opened and the month of their openings. In addition, there is a photograph of the new location. This assignment showcases my creativity. Through this assignment, I was able to utilize my skills on Adobe Photoshop. This infographic showcases my ability to create a unique piece of content that The Ritz-Carlton could send out to guests of the hotel, informing them of new properties. In addition, apply my skills as PR Practitioner to assist The Ritz-Carlton in their marketing efforts.
The Ritz-Carlton Infographhic
This is a final assignment from COM 680: Public Relations Strategies and Writing. The learning objective of this assignment was to understand how to apply communication theory to the practice of public relations. This assignment is a PR campaign created for my client DrexelOUTGrads; Drexel OUTGrads is graduate student LGBT organization that strives to promote awareness, understanding and unity among the (LGBT) communities at Drexel University. This campaign highlights my ability to research and analyze tactics and techniques to create a solid campaign for my client.
Public Relations Campaign